Creative Email Marketing Workshop

Hands up if your email marketing sometimes feels like a shot in the dark… or worse, a bit of a chore? You’re not alone!

So often, email is the most overlooked and undervalued tool in our marketing kit, yet here's the kicker: it consistently delivers some of the highest returns on investment of any marketing activity out there!

If you're ready to stop your emails from being forgettable borefests and start turning them into your secret weapon, then this workshop is for you. We’re not just talking about the dry, technical bits (though they have their place!). This session is all about unleashing your inner creative genius to craft emails that people genuinely want to open, read, and act on.

Join Brett Stone – an email marketing pro with over a decade in the trenches working with everyone from local legends to big brands like Suzuki – for a fun, practical, and jargon-free dive into:

• Crafting Compelling Narratives: Learn how to tell stories that stick and build real connections, making your brand unforgettable.
• Writing Copy That Converts (Without the Waffle!): Discover tips for punchy, persuasive content that gets your message across and encourages those all-important clicks.
• Designing with Flair: Simple, effective design principles to make your emails look the business and stand out in a crowded inbox.
• Real-World Examples & Actionable Tips: Forget theory you can’t use. We’ll look at what works and give you super practical takeaways you can implement straight away, whether you’re a beginner or looking to give your current emails a serious boost.

Brett has spent years helping businesses transform their email marketing from an afterthought into a powerhouse and even picked up an international songwriting award along the way – so he knows a thing or two about crafting a message that hits the right note!
Expect an engaging session packed with ‘aha!’ moments and plenty of practical advice to get your email creativity flowing.

When

Location

Frankston Library Community Room, Level 3, 60 Playne Street, Frankston, 3199, View Map