Destination events

Lucky Day Out Photographer Chris Pompei

Frankston City’s Destination Event Strategy provides strategic direction for a whole-of-Council approach to achieve positive outcomes, build on Frankston’s identity as an arts and culture destination, and drive visitation.

The outcomes delivered by the strategy will significantly contribute to achieving the long-term social, cultural, environmental and economic aspirations of the community and be strong drivers in continuing to change the perception of Frankston City.

As part of the strategy, Council has adopted the Destination Events Attraction Program. This program offers funding and in-kind support to organisations to deliver high quality festivals and events that provide remarkable visitor experiences, local engagement and build upon the City’s positioning as a Creative Destination.

For more information, contact Council’s Creative Destination Events Lead Damien Kease at email

DE strategy summary