Sustainability certifications & claims: what’s right for your business

Next date: Wednesday, 10 June 2026 | 04:30 PM to 05:30 PM

Sustainability certifications can help build trust, win tenders, and stand out. But they can also be confusing and costly. How do you choose the right certification (if any), and make credible sustainability claims without overcommitting or greenwashing?

What we’ll cover:

An overview of common certifications, what they involve, and their pros and cons

• How to decide what’s right for your business based on your customers, industry and goals
• When certifications matter for tenders and procurement and what buyers are really looking for
• What to do if certifications don’t fit, including credible self-declaration approaches
• How to avoid greenwashing and back up your claims with confidence

Who should attend:

This session is ideal for small and medium business owners, managers, and sustainability leads who are looking to strengthen their sustainability credentials and considering whether and which certifications are right for them. It's also valuable for anyone responding to procurement or tender requirements with a sustainability component.

About the presenter:

Sara is a sustainability advisor, educator, and founder of Small Mighty CSR. Her mission is to make sustainability simple, practical, and profitable for small and medium businesses. With nearly 20 years' experience in sustainability, Sara previously advised the big end of town on all things environmental, social and governance (ESG), with a particular focus on procurement and supply chains. Since 2019, she now works directly with SMEs to find their sustainability superpowers and set and implement their sustainability plans, as well as working with business networks to bring practical education and tools to their SME members.

This session is part of Frankston City Council's Sustainable Business Support Program.

When

Location

Online