Destination Event Attraction Program


Applications are now open for Frankston City Council’s new event partnership program, the Destination Event Attraction Program (DEAP).

Frankston is a creative city, ideal for audiences seeking unique and memorable experiences at any time of year. Easily accessed from Melbourne and the surrounding south-eastern suburbs, Frankston’s diverse cultural and natural assets make it an outstanding location for destination events.

We would love to hear from event organisers that can deliver creative events that will:

  • Position and build Frankston’s reputation as a Creative Events Destination;
  • Deliver high calibre events from end to end;
  • Enhance Civic pride, transform perceptions and stimulate imaginations;
  • Present unique experiences which drive visitation and create social media worthy moments;
  • Achieve significant media attention and reach;
  • Embrace bold ideas and creative ambition;
  • Celebrate cultural diversity, inclusion and accessibility;
  • Showcase the City’s lifestyle and cultural assets;
  • Expose and attract new audiences to Frankston City; and
  • Drive economic and branding benefits to the local economy.

The DEAP provides financial and in-kind support to organisations to deliver high quality festivals and events that provide remarkable visitor experiences, local engagement and build upon the City’s positioning as a Creative Destination.

Applicants are invited to specify the investment they are seeking from Council to create, relocate or host their event in Frankston City, including both cash and in-kind contributions.

Each financial year there are two application rounds. Round 1 will open Thursday, 31 March:

Round 1:
Applications Open:     31 March 2022
Applications Close:     23 May 2022
Funding Decision:       July 2022

Round 2:
Applications Open:      August 2022
Applications Close:     30 September 2022
Funding Decision:       December 2022

If your event falls outside of these application rounds, but you still wish to hold it in Frankston City, please email

To stage your event without financial support from Council, please apply for an event permit, more information can be found here.

Please see the Destination Event Attraction Guidelines(PDF, 3MB) affecting open rounds.

Apply now