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Council’s Invest Frankston campaign reaps rewards

Thursday 14 January 2021

Frankston is open for business.

That’s the message from Frankston City Council’s Invest Frankston campaign, which is attracting business and investment to the municipality.

South Ward Cr Brad Hill said that the campaign is reaping rewards, with Council currently facilitating over 100 business and investment enquiries through the establishment of its Business Concierge and Investment Attraction specialist services.

“We offer a tailored service to support investment from first attraction or enquiry through to establishment.

“Frankston City Council has developed a suite of resources to attract investment into the municipality since the endorsement of the refreshed Investment Attraction Program 2019 - 2024, including recurrent funding.

“Successful businesses such as The Hop Shop bar and bottle shop and General Public have been attracted to Frankston through this campaign and are now revitalising several long term vacancies within Frankston’s city centre.

“Key components of the program include the proactive pursuit of business and development investment via a dedicated council officer,” Cr Hill said.

Cr Hill added: “The Council’s Invest Frankston brand leverages Frankston’s authenticity and renowned edge in attracting quality businesses. This highlights Frankton’s competitive advantage against other major metropolitan and regional city centres.

“Invest Frankston is a celebration of everything our community loves about their city and we encourage others to get on the Invest Frankston website to check out what is on offer.”

Cr Hill said the new businesses are a great addition to Frankston City’s vibrant business community and added to Frankston’s revitalisation post lockdown.

The Hop Shop co-owner Ed Cox said business had been great since opening in Playne St last year. He said the beachside locale and a gap in the market contributed to the decision to open The Hop Shop, which offers 18 rotating taps of curated craft beer and over 100 plus cold-stored brews available for takeaway or to enjoy in the bar, as well as Asian-style street food.

“I’ve been in the craft beer industry for about for about five to six years in a variety of different roles. We had a conversation with another friend who suggested something like that would work well around here and we looked at each other and we were like ‘do you want to do it?’ That was two years ago and now we’re here. 

“We knew there were a lot of young families coming to the area – we thought it was the right time for Frankston to get a venue that was more than your regular pub.

“We’re really lucky to have craft breweries Mr Banks, Dainton and Mornington Peninsula Brewery around us. We were always going to get involved with them and champion them when we could. You’ve always got to do that for your locals. It’s a great way of showing off the area,” Mr Cox said.

Mr Cox said support from residents since the business opened had been fantastic, adding: “It’s been really cool to see the local community come down.”

For details about The Hop Shop, visit

For more information about the Invest Frankston campaign, visit

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