Draft Arts & Culture Strategic Plan

Frankston City Council is seeking your feedback in regard to the Draft Arts & Culture Strategic Plan.

Council is committed to delivering vibrant and engaging artistic programs, events and opportunities that enrich lives, provide for active and deeper engagement, reach new audiences and create a more connected community through learning and new experiences.

Artistic programs, events and opportunities that are inclusive, respectful to all community groups, embrace diversity, First Nation’s peoples and their culture and respect and protect our environment are vital to the arts ecosystem in the region.

The Strategy is underpinned by six key initiatives that will provide the direction of Arts & Culture priorities over the next four years.

Key Initiatives

Key Initiative 1 Community capacity

Build the capacity of local creatives to deliver high quality and sustainable events and programs that create pathways for local artists, writers and entrepreneurs.

Key Initiative 2 Revolutionise Frankston Libraries

Initiate and embrace new and progressive engagement opportunities for our library attendees.

Improve literacy levels within the community. Provide welcoming hubs for all, so all members of the community feel free to attend, participate and create.

Key Initiative 3 Physical and digital readiness

Continue facility and technology upgrades of the Libraries, Arts Centre and Function Centre that maintain and contribute to both physical and virtual attendances. Investigate infrastructure needs and gaps, ensure links to Frankston City Council Planning Department allowing early discussions regarding developers ‘social contributions’ through creative spaces, hubs and art / arts activations.

Build digital capability of the Libraries, Arts Centre, Function Centre, Events and Public art to realise engagement potential, attendance and financial returns.

Key Initiative 4 A quality program of events

A quality program of events that represent diverse communities and provide opportunities for meaningful engagement in a broad range of programs and events. The program offer will include representation of our first nations people, it will enhance the image of Frankston, providing social cohesion and resilience via arts experiences, opportunities and public art; putting arts and culture at the centre of the lifestyle capital of Victoria.

Increase attendances from all attendee geographic locations; local, Melbourne, intrastate, interstate and international.

The Frankston Arts Centre program will present quality accessible arts experiences that embrace cultural diversity, champion the work of First Nations’ artists and provide engaging opportunities that will entertain, enlighten, inspire and educate the community. The program will support the creation of local contemporary practice to build the capacity of artists, while providing leadership and support for the arts to flourish in the region.

Key Initiative 5 Sculpture as an iconic attractor

Build the FCC sculpture collection via ongoing investment in iconic gateway sculptures, well placed midscale pieces, through a program of commissioning, loans and leases from a varied network of suppliers, for example; McClelland Sculpture Park, Sculpture by the Sea, individual artists, and collectors.

Increase engagement with and partnership programs with our neighbours, McClelland Sculpture Park & Gallery, Baluk Arts and other arts orientated businesses.

Key Initiative 6 A bold and audacious street art program

Embed the street art program as a loved community asset that attracts cultural tourists, builds business confidence and civic pride.


After you have read the three page Draft Arts & Culture Strategic Plan,  please take the time to fill out the online survey which includes both multiple choice questions and also provides the opportunity for more detailed feedback.

Take Survey

The survey will take approximately 15 minutes to complete.

Everyone that completes the survey will go in the draw to win a voucher from Frankston Arts Centre worth $100! Three vouchers to be won!

Thanks for taking the time to complete the survey – your feedback is important to us.

All feedback is required by 5pm Friday 17 July.

Post or deliver

Hard copies of the survey can be requested from Frankston Art Centre on 9784 1060 or via artscentre@frankston.vic.gov.au

Feedback can also be posted or delivered to:

Arts & Culture
Frankston City Council
PO Box 490
Frankston VIC 3199


Frankston Civic Centre
30 Davey Street
Frankston VIC 3199

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