2020 - 2021 Tourism Event Attraction Program

Easily accessed from Melbourne and the surrounding south-eastern suburbs, Frankston City is the ideal location to attract varied audiences seeking unique and memorable experiences with family and friends.

The Tourism Event Attraction Program has been designed to attract tourism events which drive economic returns outside of the event and give both visitors and residents year-round reasons to seek out and experience our City’s urban bayside location.

The 2020-2021 Program offers two grants of $12,000 to support event management companies wishing to create or relocate their tourism event to Frankston.

The Program seeks to attract events which:

  • create positive economic benefits through partnerships and collaboration with local business
  • are staged over multiple days, weeks and/or locations to support the potential for increased overnight stays from regional, intrastate and interstate audiences
  • support Frankston City's contribution to the Victorian and Mornington Peninsula regional tourism experience
  • promote local inclusion and accessibility

To-date the Program has supported the delivery of 20 events over four years. These events have attracted over 200,000 people and have contributed an additional $35.157 million into the local economy.

Past recipients include: 

  • The Seaside Street Food Festival
  • Hotter Than Hell
  • Australian Beach Games
  • Stellar Short Film Festival
  • BMX Australia National Series
  • Botanika Outdoor Cinema
  • Feast at Frankston Waterfront
  • Wells Street Christmas Twilight Markets
  • F18 and Viper Catamaran State Titles
  • Cinema Pop Up

Key Dates

  • Applications open: 9am, Tuesday 14 July 2020
  • Applications close: 10am, Thursday 3 September 2020
  • Shortlist and interviews: Monday 5 to Friday 9 October 2020
  • Successful candidates and contracts issued: Monday 26 to Friday 30 October 2020

Stay tuned to this page and discoverfrankston.com for the launch of the Program Guidelines to support you application.

Website: discoverfrankston.com
FB: @discoverfrankston
IG: @discoverfrankston
# discoverfrankston

Contact Us

Tourism and Visitor Services
Frankston City Council
PO Box 490
Frankston 3199
P. 1300 322 842
E. tourism@frankston.vic.gov.au

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