2021 - 2022 Tourism Event Attraction Program

Uniquely positioned on the bay, with an abundance of open spaces and natural bushland and an urban city in its heart, Frankston City is the ideal location to attract varied audiences seeking unique and memorable experiences with family and friends.

The Tourism Event Attraction Program has been designed to attract tourism events which drive economic returns outside of the event and give both visitors and residents year-round reasons to seek out and experience our City’s urban bayside location.

The Program seeks to attract events which:

  • create positive economic benefits through partnerships and collaboration with local business
  • are staged over multiple days, weeks and/or locations to support the potential for increased overnight stays
  • support Frankston City's contribution to the Victorian and Mornington Peninsula regional tourism experience
  • promote local inclusion and accessibility

To-date the Program has supported the delivery of 20 events over four years. These events have attracted over 200,000 people and have contributed an additional $35.157 million into the local economy.

The 2021-2022 Program is scheduled to be released in July 2021. Please bookmark this page or email tourism@frankston.vic.gov.au to register your interest to be contacted when applications open. 

Website: discoverfrankston.com
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Contact Us

Tourism and Campaign Marketing
Frankston City Council
PO Box 490
Frankston 3199
P. 1300 322322
E. tourism@frankston.vic.gov.au