In December 2015 Frankston City Council adopted a six-year plan to grow its local economy and further improve the City’s quality of life.
The Frankston City Economic Development Strategy 2016-2022 (EDS) is underpinned by the following nine priorities:
- World class Frankston station precinct with diverse employment opportunities
- Knowledge-based local economy generating professional employment opportunities
- Vibrant and resilient small/micro business community
- New and rejuvenated employment precincts
- Favourable investment conditions
- Delivery of the Frankston Health and Education Precinct
- Education attainment and employment
- Tourism and Visitation in Frankston City
- Major economic infrastructure and an expanded Port of Hastings
EDS was compiled following a review of the previous strategy (2011) and an economic environment scan, which highlighted a range of issues that require direct and indirect intervention by Council. Below is a summary of the main the issues that the strategy has responded to:
- Job growth in Frankston City and across south east Melbourne occurring at a slow and unsustainable pace
- Lack of access to a diverse tertiary education offering (particularly at university level)
- A discrepancy between the tertiary education offering and the needs of local industry
- A lack of effective regional advocacy for South East Melbourne
- Poor strategic land use planning, which obstructs investment
- Council processes that are not geared toward job creation and investment
- Declining greenfield employment land supply (less than 5% across the municipality)
- Transition towards a knowledge-based local economy at a slow and unsustainable pace
Each of the nine priorities has associated tactics, which will be delivered over the course of the six-year strategy.
Tourism and Visitation Plans
Frankston City Visitor Economy Strategy 2019-2024
The Frankston City Visitor Economy Strategy provides Council with a considered and strategic approach to ensure the City confidently responds to significant global trends in the tourism sector, in particular:
- The transition to a Visitor Economy focus which recognises the value of local residents and indirect economic returns in tourism;
- The impacts of digital and all forms of disruption to service delivery and communications modelling;
- By focussing on strategic public and private investment which supports liveability and visitability; and
- By developing positive, strategic and innovative communications and engagement programs to attract and disperse visitors and residents.
The Strategy will support Council to deliver and facilitate long‐term strategic activities which leverage the City’s current strengths while laying the foundations to position the City as a visitor destination within the broader Victorian landscape.
Mornington Peninsula Destination Management Plan
Through five overarching focus areas, Regional, Specific Investment, Supporting Infrastructure, Ongoing Opportunity and Catalytic, the Mornington Peninsula Destination Management Plan identifies the initiatives necessary to further develop tourism opportunities in the region in terms of visitor experience, community needs, environment needs and investor and tourism industry needs.
Economic Development Policy (2011)
The Economic Development Policy (2011) establishes the reasons for, scope and principles for Council’s economic development activity.
Business Workshops and Coaching
Frankston City Council
30 Davey Streets
PO Box 490
P. 1300 322 322
F. 03 9784 1094
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