Economic Strategies

In December 2015 Frankston City Council adopted a six-year plan to grow its local economy and further improve the City’s quality of life.

The Frankston City Economic Development Strategy 2016-2022 (EDS) is underpinned by the following nine priorities:

  1. World class Frankston station precinct with diverse employment opportunities  
  2. Knowledge-based local economy generating professional employment opportunities 
  3. Vibrant and resilient small/micro business community  
  4. New and rejuvenated employment precincts  
  5. Favourable investment conditions  
  6. Delivery of the Frankston Health and Education Precinct 
  7. Education attainment and employment  
  8. Tourism and Visitation in Frankston City  
  9. Major economic infrastructure and an expanded Port of Hastings

EDS was compiled following a review of the previous strategy (2011) and an economic environment scan, which highlighted a range of issues that require direct and indirect intervention by Council. Below is a summary of the main the issues that the strategy has responded to:

  • Job growth in Frankston City and across south east Melbourne occurring at a slow and unsustainable pace  
  • Lack of access to a diverse tertiary education offering (particularly at university level)  
  • A discrepancy between the tertiary education offering and the needs of local industry  
  • A lack of effective regional advocacy for South East Melbourne  
  • Poor strategic land use planning, which obstructs investment  
  • Council processes that are not geared toward job creation and investment  
  • Declining greenfield employment land supply (less than 5% across the municipality)  
  • Transition towards a knowledge-based local economy at a slow and unsustainable pace

Each of the nine priorities has associated tactics, which will be delivered over the course of the six-year strategy.  

Tourism and Visitation Plans

Frankston Destination Development Plan

The Frankston Destination Development Plan provides an overview of tourism in the region, highlighting Frankston’s strengths, weakness and opportunities as they relate to achieving the primary objective for Frankston to be the capital of the Mornington Peninsula.

Mornington Peninsula Destination Management Plan

Through five overarching focus areas, Regional, Specific Investment, Supporting Infrastructure, Ongoing Opportunity and Catalytic, the Mornington Peninsula Destination Management Plan identifies the initiatives necessary to further develop tourism opportunities in the region in terms of visitor experience, community needs, environment needs and investor and tourism industry needs.

Economic Development Policy (2011)

The Economic Development Policy (2011) establishes the reasons for, scope and principles for Council’s economic development activity.

Contact Us

Frankston City Council
Economic Development
30 Davey Streets
PO Box 490
Frankston

P. 1300 322 322
F. 03 9784 1094
E. business@frankston.vic.gov.au

PDF Files Disclaimer

Get Adobe ReaderAdobe Acrobat is used to view Portable Document Files (PDF). Download the latest version of Adobe Reader from the Adobe website (the Adobe website opens in a new window).

All PDF files on this website open in a new window. If you cannot access a PDF document on this page, contact Frankston Council on 1300 322 322 for more details, or for a hard copy of the document.

Back to top